Product ideas
A product idea leverages behavioral research to increase the quantity and quality of giving. We invite you to browse, click, and learn how each one can improve the online giving experience.
A product idea leverages behavioral research to increase the quantity and quality of giving. We invite you to browse, click, and learn how each one can improve the online giving experience.
Adaptive Giving Goals
Adapts initial giving goal(s) through ongoing behavior to better calibrate an inspiring, yet achievable goal.
GiveList
Expert curated list of effective organizations organized around specific cause areas.
One More Step
Using personalization to provide givers with relevant opportunities to deepen their engagement immediately following a gift.
Match Loss
Creative messaging and visual feedback that motivates employees to take advantage of available workplace matching funds.
Simple Plans
Introduce an easy planning prompt to help donors align their intention and action.
Generous Conversations
Inspiring the next generation of generosity through family discussions.
The Giving Calendar
Schedule donations for key events throughout the year.
More ideas coming...
Stay tuned for more new product ideas coming soon.
Donor Journey
For many donors, giving is not a single act, but a process of turning motivation into action. There are product features and services that can make each stage of that journey easier and more engaging.
Stage 1
Inspiration
Becoming motivated to engage wih a cause
One More Step
Using personalization to provide givers with relevant opportunities to deepen their engagement immediately following a gift.
Match Loss
Creative messaging and visual feedback that motivates employees to take advantage of available workplace matching funds.
Generous Conversations
Inspiring the next generation of generosity through family discussions.
Stage 2
Validation
Determining where and how much to give
GiveList
Expert curated list of effective organizations organized around specific cause areas.
Stage 3
Transaction
Transferring money to an external party
The Giving Calendar
Schedule donations for key events throughout the year.
Donor Outcomes
Increasing the impact of giving goes beyond increasing donation amounts to making donors more intentional and effective in deciding where their money goes.
Intentionality
Encouraging more purposeful giving
Adaptive Giving Goals
Adapts initial giving goal(s) through ongoing behavior to better calibrate an inspiring, yet achievable goal.
One More Step
Using personalization to provide givers with relevant opportunities to deepen their engagement immediately following a gift.
Simple Plans
Introduce an easy planning prompt to help donors align their intention and action.
The Giving Calendar
Schedule donations for key events throughout the year.
Informed Giving
Improving descisions on where to give
GiveList
Expert curated list of effective organizations organized around specific cause areas.